Personalisation is nothing new in mobile marketing – indeed the concepts of loyalty cards and targeted marketing pre-date digital technology altogether. But a new watershed in digital marketing could be coming in 2017, thanks to the public transport sector.

Penrillian’s CEO, Joanne Thompson, discusses how introducing personalisation to the mobile ticketing process, transport operators are effectively opening up a new marketing channel to millions of people every day, on an individual basis. You can read the full article in the latest issue of the Digital Marketing Magazine.