Project Description

Giving Orange customers a better way to manage their account.

  • One of a range of self-service apps developed for EE brands by Penrillian
  • Agile development allowed flexibility to adapt spec while project was live
  • Self-service replaced a large volume of call-centre contact, meaning cost savings for Orange
  • BlackBerry RIM recommended Penrillian to develop the version for its devices
“Agile worked really well. The quality of the final product and its features far exceeded my expectations. We had weekly software releases that gave us something tangible to look at. Every one was on time. Fantastic.”
Hannah Beal, Your Orange


When Orange wanted an application to add the Your Orange service to BlackBerry devices, BlackBerry RIM recommended Penrillian. The Your Orange team needed a future-proofed, customer self-serve application that could be updated and expanded regularly.

The team approached Penrillian to give guidance on the best use of BlackBerry-related technology and user interface features. The development period from initial ideas to market was particularly short.

The Challenge

Successful Your Orange apps were already running on Apple, Android and Windows Phone 7 platforms. The challenge was to replicate the quality of this experience onto BlackBerry devices, while adding extra features for customers.

The application, in order to widen user access, needed to make full use of the strengths and features of Blackberry devices and be capable of being continually upgraded. Your Orange also wanted to enhance the user experience on other platforms, and increase the functionality, user interaction, and visual appeal.


Using the Agile development methodology as a flexible route to quickly explore and fine-tune creative ideas, the first version was developed successfully in just months, with upgrades already planned. This gave Orange the full suite of applications operating across all the major platforms.

In addition to the BlackBerry version’s technical innovations, it also included a number of creative user-interface, layout, icon and branding features. The project allowed Orange customers to review and manage accounts via their handsets, resulting in a large fall in call centre enquiries and therefore substantial cost savings to the company.


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